How The LA Raver Got Featured on Beehiiv

In November 2024, Beehiiv, one of the fastest-growing newsletter platforms in the world, released an official case study about The LA Raver, highlighting how an ultra-niche community turned into a full-scale media brand connecting thousands of ravers across Southern California

What started as a small weekly event guide on TikTok has evolved into a thriving media ecosystem consisting of a newsletter, events company, and creative platform that has over 200,000 followers on all social platforms, 23,000+ email subscribers, and millions of impressions every month.

The Origin Story

The LA Raver began as a small passion project in 2021, when founder Danielle Tudahl started sharing local rave recommendations and underground event recaps online. Her goal was simple: make LA’s highly gatekept rave scene more accessible and inclusive for everyone, from newer “baby ravers” to veterans of the underground.

As the audience grew, so did the mission. What was once a solo content account transformed into a full-fledged media brand that produces large-scale events, hosts exclusive artist interviews, and revolves around in-depth weekly newsletter read by ravers, DJs, and other promoters across the region.

The Beehiiv Connection

When The LA Raver launched its newsletter on Beehiiv, everything changed. The platform’s creator-focused design and built-in referral tools made it easy to grow quickly and build deeper relationships with subscribers.

By leveraging features like segmentation, automations, and custom design blocks, The LA Raver transformed its email list to the heart of the brand’s community. All aspects of The LA Raver point back to the weekly newsletter.

That growth story caught Beehiiv’s attention. In late 2024, the platform’s editorial team reached out to feature The LA Raver as a case study on how creators are building real-world communities through digital newsletters.

You can read the full piece here: 👉 Beehiiv Case Study: The LA Raver

What it Means to Build a Real Community

The Beehiiv feature dives into what makes The LA Raver different: focusing on building an actual community outside of the screens and algorithms.

It covers:

• How authenticity drives engagement

• How events, merch, and newsletters feed into one another

• Why partnerships and brand collabs work better when they’re rooted in real culture

From throwing weekly raves with 1,000+ attendees to running a newsletter with a 60% open rate, The LA Raver represents what happens when creative independence meets community-driven media.

What’s Next

Being featured by Beehiiv provided recognition and authenticity for The LA Raver brand. After the feature, The LA Raver has been doubling down on real storytelling, supporting emerging artists, and continuing to foster a safe, and welcoming environment for ravers in Los Angeles and beyond.

Read the full Beehiiv case study: The LA Raver on Beehiiv

Interested in starting your own newsletter? Check out Beehiiv’s free and paid newsletter plans here.